A recent decision in a dispute between Aldi and Dunnes Stores suggests that, despite the pointers from the CJEU, comparative advertising is a dangerous game to play in Ireland. Alistair Payne explains ...

Comparative advertising can be an effective marketing tool to tout product benefits vs. competitors, but consumers shouldn’t need to read confusing fine print disclaimers and whip out their ...

A comparative advertisement can have an active merchandising effect for one entity but at the same time can create negative consumers' opinions in respect of its competitors. Thus, regulation of ...

Editor’s Note: Donalt J. Eglinton is a member of the Business Litigation and Intellectual Property Practice Groups at Ward and Smith, P.A. Our commercial world generally consists of a free market ...

Summarises the insights from a series of key papers addressing comparative advertising, where a product or service directly compares itself to a competitor to express that competitor’s inferiority.

Last week we blogged about a recent decision of the National Advertising Division of the Better Business Bureau, holding that two YouTube videos for Rayovac brand batteries misleadingly communicated ...

The Bombay High Court on Tuesday has permitted German personal care company Sebamed to continue with its comparative advertisements naming Hindustan Unilever Ltd (HUL) soap brands Dove, Pears and Lux ...

GlaxoSmithKline Consumer Healthcare India Ltd and Heinz India Pvt. Ltd recently brought out comparative ads in print and television claiming that their energy drinks—Horlicks and Complan, respectively ...

Comparative advertising is advertising in which there is specific mention of a competitor, usually with a claim that your goods and services are better, bigger, faster or cheaper than theirs.

Chance is always powerful. "Let your hook be always cast; in the pool where you least expect it, there will be a fish". It appears that FMCG major HUL has incorporated Ovid's quote in its advertising ...