Effective communication is a connection between people that allows for the exchange of thoughts, feelings, and ideas, and leads to mutual understanding. This exchange is evidenced when a speaker sends ...

It should come as no surprise that in business communication, the main topic is business itself. The greater the effectiveness of such communication, the greater the likelihood of business development ...

Effective communication produces a meeting of the minds where everyone involved shares the same information. In business, this serves a practical purpose. Communication establishes order and unity, ...

The basic sales process consists of establishing contact with a customer, developing a relationship of trust, presenting the product's value proposition, handling customer objections, closing the sale ...

“Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.” - Ancient Chinese proverb Over the past 20 years the democratisation of the workplace has seen businesses ...