Effective business communication requires planning and coordination. To get the intended message to internal and external audiences, you need to understand the objectives of business communication ...

Lis Anderson is founder and director at PR consultancy AMBITIOUS. An experienced agency MD with 25 years in the communications industry. Stakeholder engagement is integral to the success and growth of ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

There is a need to create value around company data and one way to do this is to ensure that the workforce knows and understands the threats that are out there and the measures that are in place to ...

Leaders in many different industries are well-aware of how critical employee engagement is for a company's success. Engaging employees isn't a natural skill, however. Leaders who are interested in ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

It’s no secret that the holiday season is a lifeline for many nonprofits. In fact, 50 percent of charities bring in the bulk of their annual donations from October through December, according to ...

The question is no longer whether, but when your organization will suffer a consequential cyber incident. A crisis communications plan is mandatory to protect your business. Incident response isn’t ...