A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...

Data cleaning is an essential step in data analysis. Inaccurate or inconsistent data can lead to incorrect conclusions and poor decision-making. Microsoft Excel, a powerful tool for data management, ...

Imagine this: you’ve just received a dataset for an urgent project. At first glance, it’s a mess—duplicate entries, missing values, inconsistent formats, and columns that don’t make sense. You know ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

Are data clean rooms the answer to accessing high-quality customer data for marketing? By now, most marketers are aware of the convergence of global factors that will undoubtedly make targeting and ...

The ultimate purpose for data is to drive decisions. But data isn’t as reliable or accurate as we want to believe. This leads to a most undesirable result: Bad data means bad decisions. As a data ...

It's easy to think about a clean room scenario in which one partner shares data directly with another partner. But the reality is much much more complicated. One brand might work with three agencies, ...

All collaborators can contribute their own data, be it in plain text, hashed, or pre-encrypted. Then they can use these clean rooms to collaborate on this data, all without revealing the raw data to ...