Over the last few years, several different methods of cleaning makeup brushes have gone viral on TikTok. Almost all of these methods involve everyday household items. Based on my research, there's one ...

The shift towards clean beauty is more than skin-deep. Market research company Statista reported that 76 percent of Gen Z consumers and 71 percent of millennials sought out clean beauty products in ...

Credo Beauty stands as one of the most influential forces in the modern clean beauty movement, reshaping how consumers think ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. We’re living in a “greenwashed” world, and things ...

Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

More and more products promise “clean beauty,” along with plumper lips and fewer wrinkles. But what does that actually mean? By Elizabeth Paton New Year, new you. January often starts with resolutions ...

Your grandmother’s cold cream had five ingredients you could pronounce. Your current moisturizer has thirty-seven ingredients that sound like a chemistry exam. Somewhere along the way, the beauty ...

Let’s start by stating the obvious: Even though this is our *inaugural* Clean Beauty Awards, clean is by no means a new thing in the beauty industry. In fact, clean is pretty much the beauty ...