Customer journey maps also serve as a mechanism to help understand differences in buyer personas as they move from being a ...

Here are the differences. A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey model. In other words, it ...

Companies think they have the buyer's journey pretty figured out by now. But do they? For some, the journey is quite simple, but for others, it's the exact opposite—which is why there is no ...

It shouldn’t be an either/or situation. If Marketing and Sales were both in sync with the new buyer journey, the content marketing produced for lead development would also be what Sales needed ...