The first step to developing your brand is to know who you really are as a company–not who you want to be or who you want clients to think you are. We decided to take an honest look at ourselves by ...

Establishing a brand is one of the most important investments that a business can undertake in order to have a foothold in the marketplace. While it would seem to be a hefty cost in the start, the ...

The journey from a startup to a successful enterprise is challenging yet immensely rewarding. One key element that can ...

Marketing campaigns today need to foster curiosity and wonder with a keen focus on brand authenticity. Authenticity is critical from the brand creation process all the way to media placement, ...

What if you could build a brand in the time it takes to brew your morning coffee? It might sound like a bold claim, but with the rise of AI tools like ChatGPT, the once time-consuming process of brand ...

Developing a brand goes much further than design, offering a practical tool for an industry in the midst of change. When you bring up the concept of family office brands there are two opposing ...

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...