No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and tell you that they’ve got a no-fail brand advocacy marketing strategy.

That was the message from Verity Hurd, head of category and content for brand advocacy platform Duel, when she took the stage at The Drum’s Predictions 2025. “Brand advocacy should become your ...

Discover the key macro and micro trends shaping brand advocacy from purpose-driven marketing to community engagement. This punchy keynote will explore how and why consumers should be moved from ...

In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a ...

Brands today should treat influencers like true ... Relationships rooted in a shared vision foster authentic advocacy that lasts longer. - Saakshar Duggal, Artificial Intelligence Law Hub 7.

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In an era where consumers are flooded with choices, brand preference has become a critical factor in securing customer loyalty and driving long-term revenue. Digital Silk's latest research outlines ...

One of the most efficient and cost-effective ways for companies to build their brands and drive revenue growth is employee advocacy on social media. We see time and time again that people are more ...