Most of the makeup tutorials that you find on YouTube have a similar aim – teaching how to perfectly apply red lipstick, making contouring seem like less of a mystery, ensuring that on fleek eyebrows ...

2018 may have been ruled by all things Black Panther and Riverdale, but this year's Halloween festivities might feature a few costumes inspired by pop culture past. YouTube is filled with beauty ...

Halloween makeup tutorials are racking up the views as we all try to figure out how to create a fun, creative makeup look for the spookiest holiday (especially if it's all going to be on Zoom this ...

If you love style as much as us, you know how addicting beauty YouTube videos are. Whether it's a haul, makeup tutorial, hair routine or first impressions, so many tips and tricks on makeup, hair and ...

Beauty is currency and can enhance one’s social capital — and the way we consume digital beauty content constantly evolves and changes. It seems like TikTok is largely the platform of choice for ...

There's no time like Halloween to dust off your paint brushes and get creating some super cool, spooky makeup. And when it comes to crafting some killer (pun intended) lewks, there's no one else we'd ...

She did such a good job! You must know how to design for curvy girls. Maybe you should design something for me. I'm like shook right now. My hands are like shaking. Oh my God, okay, hold on. I have a ...