Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...

The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships ...

The Big 12 went bold and partnered with Undefeated to design a funky basketball court with tiny "XII" logos all over it.

Big 12 commissioner Brett Yormark defended the floor as the Big 12 men’s tournament got underway Tuesday.

“It’s actually hard to watch the Big 12 tournament with how awful this court is,” one college basketball reporter wrote Tuesday on social media as the tournament’s first round got underway.

The Big 12 tournament kicked off this week in women’s college basketball, and it was the court itself that has been a talking point among fans. The court's design is far from traditional.

Emblazoned with hundreds of stylized Big 12 logos, the court has become the butt of jokes for college basketball fans.

Here's the story behind the unique Big 12 Tournament court design. The Big 12 is looking to stand out in college basketball. When the SEC and Big Ten made football-focused additions, the Big 12 ...