AppsFlyer's Edik Mitelman and Adam Smart spoke on stage at PGC London 2026. They discussed discovering users' spending habits outside of games, and the legality of doing so. AppsFlyer representatives ...
The deal would have valued AppsFlyer at around $1.9 billion. AppsFlyer’s board ultimately rejected the revised proposal after reviewing the terms with Goldman Sachs. Marketing analytics firm AppsFlyer ...
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App measurement in a privacy-first world: How AppsFlyer helps teams understand app performance
Trusted by over 15,000 brands and counting, including some of the biggest names such as TikTok, Netflix, Pepsi, and Lululemon, AppsFlyer is one of the leading marketing attribution platforms that ...
AppsFlyer has rolled out a series of new products steeped in agentic artificial intelligence (AI) to increase its market value and appeal to potential buyers ahead of a possible sale to investment ...
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.
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