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They could be useful new ways to interact with the revamped, AI-powered Alexa. They could be useful new ways to interact with the revamped, AI-powered Alexa. is a senior reporter covering technology, ...

Amazon’s new and improved Alexa experience, Alexa+, starts at $19.99 per month, or free for Amazon Prime subscribers. It’ll roll out in early access beginning next month in the U.S., and then will ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...