Smaller, independent brands might have been the first to explore the category and champion its potential: but now bigger ...

The soda giant’s Red Tree Beverages subsidiary is making a bet that its vodka lemonade can help it gain a stronger foothold ...

When I first came across BeatBox, I saw a brand with that same spirit of ... The post Shaq unveils exclusive, and extremely alcoholic, lemonade flavor around BeatBox investment appeared first ...

Coca-Cola is expanding its Minute Maid brand into the alcohol industry. It has introduced two new vodka-based drinks: ...

Red Tree Beverages, a firewalled subsidiary of The Coca-Cola Company, has launched its latest products: Minute Maid Spiked ...

have 5% alcohol-by-volume, do not contain carbonation and come in flavors including classic lemonade and pink lemonade. The brand is also launching a line of Minute Maid Spike Vodka Punch, with ...

The launch comes as the niche alcohol segment surged 332% in 2024 with consumers turning away from beer in favor of ...

And the latest move there involves him investing in alcoholic drink provider BeatBox Beverages and launching an exclusive “BeatBox Blueberry Lemonade ... energy of our brand and fans.” ...

This story was originally published on Food Dive. To receive daily news and insights, subscribe to our free daily Food Dive newsletter. Soda and juice giant Coca-Cola is using one of its best ...