Google's new product changes add another valuable business intelligence integration in the marketplace. The best business solutions are like Jenga pieces — you need the right pieces to hold the stack ...

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Google Cloud today unveiled a series of new data analytics capabilities aimed at streamlining enterprises’ use of unstructured used to train artificial intelligence models. The updates include ...

Google is abandoning its homegrown SQL variant as the recommended default query language for its BigQuery service in favor of a new standard-compliant dialect in the works for the managed data ...

Editor's note: The author, Pierre DeBois, will be speaking at next month's CMSWire Connect conference in Austin, Texas, on the subject of migrating from Universal Analytics to Google Analytics 4.