A multivariate analysis of electroencephalography activity reveals super-additive enhancements to the neural encoding of audiovisual stimuli, providing new insights into how the brain integrates ...

The additives added to processed food to keep it fresher for longer might be having an unexpected effect on the health of the microbes in our guts.

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often ...

Superior cost-to-performance ratio, resilience, and versatility are the core reasons behind the success of polymers in every major field. However, their inherent properties need to be modified as per ...