What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Display ads are a form of pay-per-click (PPC) advertising, where marketers pay each time someone clicks their visual ad rather than a text ad. While traditional PPC campaigns—like Google Search ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...