The president twice remarked on American Eagle’s provocative ad campaign, praising its star Sydney Sweeney, which appeared to boost the brand’s stock price.

Key Takeaways American Eagle shares took off Monday after the president praised its recent ad campaign with actress Sydney Sweeney.Critics said the ads were hypersexualized and made references to discriminatory ideas about genetics.

“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there,” President Trump said. “It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em, Sydney!” The president went on to describe how “woke” ads are foolish and don’t appeal to the masses.