The driverless ride-hailing service was supposed to be the shining star of GM's growth plans, leading to $50 billion in revenue by the end of this decade.

The automaker plans to merge the division with its Super Cruise team to advance its self-driving feature for personal vehicles

The automaker is folding Cruise, its San Francisco-based subsidiary, into its in-house efforts to develop autonomous driving for personal vehicles.

Automotive giant General Motors announced Tuesday that it would be pulling funding from its robotaxi firm Cruise, though it gestured at future plans to continue developing self-driving cars.

While GM has declined to disclose how much revenue such businesses have produced, Barra, with the ending of its Cruise robotaxi operations on Tuesday, made it clear that the automaker’s growth priorities have shifted amid a broader, industrywide retrench ...

In an announcement that’s shocked many, GM has said it will no longer provide funding for Cruise, its robotaxi service. Instead, the automaker says it’s pouring resources into autonomous driving and driver assistance technologies for passenger vehicles sold to private individuals.