Starting July 23, Comcast will begin charging $11 per month for access to Peacock Premium, its ad-supported tier that includes hundreds of on-demand TV shows and films along with live simulcasts of news and sports from NBC. The cost is $3 more than what Peacock subscribers currently pay.

The home of "Love Island," Premier League soccer, and many popular movies is about to get more expensive. Peacock is raising its monthly rates by $3 starting on Wednesday, July 23, Vulture reported. It's the biggest price hike since the NBC streaming platform launched in 2020.

As part of the deal, NBCUniversal and Peacock will pay $1.5 million to L.A. County's Department of Consumer and Business Affairs; $100,000 to cover the investigation costs and $2 million in civil penalties.

While consumers obviously won’t be happy about Peacock’s new price — especially since it comes on top of another $2 increase rolled out a year ago this month — the move is not entirely unexpected. For one thing,

A pair of docs about the 2022 University of Idaho student murders were released within eight days of each other — and within nine days of the killer’s shocking guilty plea.