Netflix shares have roughly doubled in the past year, setting a high bar for future growth as its market capitalization overtakes the valuations of rivals Disney, Comcast, Warner Bros. Discovery, and Paramount Global combined.

Shares of Netflix rose 13% in afterhours trading as investors cheered the company's first U.S. price hike since 2023. The streaming service's move aims to capitalize on surging demand and sharp subscriber gains in the fourth quarter.

Just after announcing that it added 19 million new subscribers, Netflix announced that it's raising prices for all 302 million U.S. subscribers. In its quarterly earnings report for the end of last year,

Netflix is hiking the price of most of its U.S. plans. The streaming giant announced on Tuesday that its standard plan without commercials will increase from $15.49 a month to $17.99. Its cheaper, ad-supported plan,

Netflix shares listed in Frankfurt rose 14.3% in early trading on Wednesday after the streaming service said on Tuesday it attracted a record number of subscribers over the holiday quarter. The company said it plans to hike prices in the U.