Matthieu Blazy is the new creative director of Chanel, leaving his role at Bottega Veneta after three years. For many Gen Z and Millennials in fashion, the news comes after several months of waiting and speculating what the appointment would mean for the industry's future.

After months of speculation, the French fashion house has appointed Bottega Veneta’s creative director to its top job.

Kering has announced that Louise Trotter has been named creative director of the Bottega Veneta fashion house. She will succeed Matthieu Blazy.