A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,” the upcoming movie adaptation of the beloved Broadway play, including two dolls based on protagonists Glinda and Elphaba.

Mattel has apologized for the adult website link mistakenly used in its "Wicked" doll packaging and is pulling them from shelves and online stores.

When you buy through links on our articles, Future and its syndication partners may earn a commission. Take a look at CBS Mornings’ Instagram video reporting that Glinda and Elphaba dolls had an unfortunate error in their packaging that’s not exactly kid-friendly: Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls,