Automotive giant General Motors announced Tuesday that it would be pulling funding from its robotaxi firm Cruise, though it gestured at future plans to continue developing self-driving cars.

The driverless ride-hailing service was supposed to be the shining star of GM’s growth plans, leading to $50 billion in revenue by the end of this decade.

Automakers like Ford Motors and Volkswagen had also once made big, billion-dollar bets on the future of ridehail—only to walk back those plans later.

General Motors will stop funding its Cruise robotaxi business and focus on developing self-driving technology for personal vehicles, the automaker said in a statement on Tuesday. The company said in a statement that it had made the decision due to “the considerable time and resources that would be needed to scale the business” as well as increased competition in the robotaxi market.

The automaker plans to merge the division with its Super Cruise team to advance its self-driving feature for personal vehicles

In an announcement that’s shocked many, GM has said it will no longer provide funding for Cruise, its robotaxi service. Instead, the automaker says it’s pouring resources into autonomous driving and driver assistance technologies for passenger vehicles sold to private individuals.