Tubi aired the Super Bowl for the first time this year as owner Fox broadcast the game. The streaming service helped make the Chiefs-Eagles matchup more accessible to audiences wi

Fox hit a new Super Bowl viewership record this year, thanks in part to the millions watching its free Tubi livestream of the game.

Fox Corp. has continued its push for Tubi, its free, ad-supported streaming service, by streaming this year’s Super Bowl there and running another strange in-game Super Bowl ad. This one stars a man born with a taste for Westerns and a head shaped like a cowboy hat.