Sydney Sweeney's non-response to backlash over her American Eagle 'Good Jeans' ad suggests a brand strategy that embraces ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently ...

Political controversy over Sydney Sweeney's ad campaign for American Eagle jeans has meme stock investors optimistic about buying into the brand ...

Sydney Sweeney’s sultry American Eagle campaign first made headlines for spurring a meme stock frenzy. Now, it’s kicking ...

An American Eagle ad campaign featuring Sydney Sweeney caught the attention of retail traders on Thursday, causing the stock ...

Sydney Sweeney's recent partnership with American Eagle Outfitters has generated substantial online criticism. The ad ...

A viral apology attributed to American Eagle has reignited controversy surrounding its Sydney Sweeney Has Great Jeans ...

GoPro, Krispy Kreme, Opendoor Technologies and Kohl's have all drawn attention from meme stock traders this week.

American Eagle’s faith in Sweeney was reflected back at them. Stock prices began to rise immediately after the news broke ...

American Eagle was in need of some buzz. It got some—from actress Sydney Sweeney, known for roles in television, motion ...