Vice President JD Vance has waded into the controversy surrounding actress Sydney Sweeney’s latest campaign for American Eagle, criticizing what he calls a “Democratic meltdown” over the ad’s allegedly

The ad itself features Sweeney in denim, musing about genetics before flashing a knowing smile. At one point, the camera pans downward. She interrupts: “Hey, eyes up here.” A wink, a joke, a reset. It was all part of the script.

Sydney Sweeney's nonresponse to backlash over her American Eagle "Good Jeans" ad suggests a brand strategy that embraces controversy, PR experts say.